Company coordinated articles

In order to communicate with the general public and interlocutors, companies and institutions use a significant number of printed paper tools, such as envelopes, headed paper and business cards. The quality of the support used for company correspondence is an important aspect of a coordinated image and characteristics greatly affect the tone of a brand's visual identity: this becomes formal, for example, when laid or watermarked paper is selected, or informal if a simpler paper is used. The various formats of these tools are usually governed by standards, thanks to the widespread application of ISO 216.

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Digital printing

A digital printing system, such as laser or HP Indigo technology, makes it possible to achieve a result similar to offset printing but without the use of a template being as the image is transferred directly from a file. Digital technology is a great solution for printing small quantities and is mainly used in print-on-demand systems and in customised printing applications to achieve more effective and targeted communication. It is always a good idea to check which types of paper are compatible with digital printing as these are characterised by a special treatment which guarantees optimum performance.

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Binding

On the whole, catalogues and annual reports are held together with staples or a spiral binding, however, it is not uncommon to come across products bound with particular or special materials. The simplest alternative is glue binding, a solution which is not particularly long-lasting unless it is executed to perfection. Thread stitching is a more resistant binding option, suitable for publications with a greater value. Another excellent binding option is provided by a Singer sewn cloth cover without forgetting the possibility of not using any binding at all but relying simply on folding.