Invitations

In the occasion of events associated with corporate activities invitations make it possible to add something extra compared to institutional communications and may do away with certain rules of visual identity. Compared to the envelopes used for corporate communication, invitations can use a range of different materials and sizes. In fact there are lots of unusual formats, including, for example, square, open end, gusset or baronial. In special cases, made-to-measure envelopes may even be produced. Find out more about envelope formats

Recommended grammage
Invitation: from 220 gsm to 450 gsm
Pouches: from 80 gsm to 240 gsm

Printing and specialty printing

Together with offset printing and hot foil stamping, printing techniques used in corporate communications include, blind embossing, that makes it possible to reproduce graphic elements on the surface of the paper without using inks: for example, blind embossing may be used if one wants a logo to appear discretely on the page. Termographic printing, whereby inked parts are in relief, is used for classic institutional printed matter (letterhead paper and business cards), but may also be used to highlight a particular element (such as a trademark) in relation to other graphic elements.

Binding

On the whole, catalogues and annual reports are held together with staples or a spiral binding, however, it is not uncommon to come across products bound with particular or special materials. The simplest alternative is glue binding, a solution which is not particularly long-lasting unless it is executed to perfection. Thread stitching is a more resistant binding option, suitable for publications with a greater value. Another excellent binding option is provided by a Singer sewn cloth cover without forgetting the possibility of not using any binding at all but relying simply on folding.

Insert

In order to illustrate articles in the best possible way, catalogues often adopt the use of inserts, that make it possible to include pages of different formats: sheets of a higher size fold into the volume to give dedicated space to some images that would not be fully appreciated if reproduced in the standard page size. Inserts are also used to add individual pages of different material and it is better that they are placed between one signature and the other, if possible overlapping it, or fixed with glue (tipping).

Cutting and creasing

Together with creasing, the die-cutting is essential for cutting and folding paperboard and card cases. It also creates windows that display the contents of the package. Die-cutting is used to make holes with simple outlines, while laser cutting ensures greater precision in the final result, as well as the creation of more elaborate shapes and patterns.

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